Creating Your Crisis Plan

When you're in the midst of a crisis, stress can reduce your reasoning and leave you blind to alternatives that are obvious during a planning session done during a less stressful time. It takes only one mishandled crisis to cause your credit union to lose the respect and trust that it has been building for decades. With a crisis communication plan in place before the crisis occurs, your credit union won’t have to waste time determining what to do and say during a crisis. Instead, you can move to damage control immediately after a crisis occurs.

Creating your crisis plan